My story

The long way
to strength.

I'm Sarah Haskell — NASM-certified personal trainer and functional medicine health coach in the Bay Area. The road here wasn't a straight line, and that's exactly why I coach the way I do.

Sarah Haskell, personal trainer and health coach

Fitness has been part of my life for as long as I can remember — I got my first gym membership at 15! But for years, I was doing almost everything wrong. I spent hours doing cardio, ate far too little protein, constantly restricted calories, and thought the answer was simply to eat less and exercise more. Instead, I found myself stuck in a cycle of restriction and binge eating, 20–30 pounds heavier, under-muscled, and deeply unhappy with my body.

Everything began to change in 2019, when a major turning point in my life pushed me to dive into self-improvement — not just physically, but emotionally and spiritually as well. Over the years that followed, I completely changed the way I thought about health and fitness. I learned how to fuel my body instead of depriving it, prioritize strength and muscle, and focus on building a healthy, sustainable lifestyle rather than chasing a number on the scale.

That journey transformed much more than my body. Today, I'm leaner, stronger, healthier, and — most importantly — I genuinely love and appreciate what my body can do.

After years as an executive leading HR and talent acquisition for venture-backed technology startups, I decided to put my corporate career on hold and pursue personal training and health coaching. I wanted to take everything I'd learned — both through my own experience and professional training — and use it to help other people feel stronger, healthier, more confident, and more in control of their health.

For me, this work is deeply mission-driven. There's nothing more rewarding than helping someone realize what they're capable of and giving them the tools to create changes that can last a lifetime.

In my free time, you'll find me at the gym working on my own strength training program, or hiking or cycling with my 5 pound yorkie. My passion for exercise and fitness means that all of my travel is built around the outdoor adventures I can have in the part of the world I'm in. Eventually, I want to bring groups of like-minded fitness enthusiasts to amazing places where we can spend the day focused on fitness and eating incredible food!

Sarah Haskell performing a pull-up in the gym
My own program, tons of pull-ups every week
Sarah Haskell performing a barbell back squat in the gym

Strength isn't a finish line — it's a practice I live every day.

Credentials

Trained to train you.

NASM-CPT

Certified Personal Trainer (NASM) — the industry-standard credential for evidence-based, safe, and effective personal training.

Functional Medicine Health Coach

Functional medicine health coaching that looks at the whole person — nutrition, movement, sleep, and stress — to build sustainable change.

Former HR Executive

Years leading HR and talent acquisition for venture-backed tech startups — so I know how to coach the person, not just the program.

Let's build your
version of this.

Twenty minutes, no pressure. We'll talk history, goals, and whether we're a fit.

Book your intro call→